Sukiennice Museum brought reenactors to tell the “Secrets Behind the Paintings.” Visitors scan the QR code for a particular painting and get the inside scoop direct from the “painter” themselves. Sukiennice Museum in Poland has added a whole new dimension to their paintings to turn each one into a series of stories about insanity, intrigue, deception, war, and much more. When was the last time you went to a museum? If you responded “on a grade school field trip” or “only old folks go to museums,” you’re in for a treat. QR Codes Breathe New Life into Boring Places Music in the playlists spans nearly every interest and occasion, including music for geeks, music for cooks, and everyone’s mixtape favorite – love songs. If the user has the premium Spotify app on their phone, they can scan the barcode and instantly start the playlist. agency that did the aforementioned unofficial ads for Instagram and Angry Birds. Here’s a creative and interesting thought – what if you combined greeting cards with playlists? It’s the new generation of the mixtape, and the QR images, as they’re called, were developed by the same U.K. (I highly recommend watching the full video it’s incredibly clever!) 2. The QR code was included in a video ad several times and took users to link to download the burger king app. Here’s an eyecatching way to use a QR code in an ad by Burger King at the VMAs. So, how can you leverage the power of QR codes? Here are a few of the most memorable examples of QR codes – and a few tips for putting this strategy to work for your brand. Now, an average of 11 million US households will scan a QR code every year.
Now, however, most smartphones have native QR code readers, making the process much smoother. Why didn’t they catch on? Most smartphones required a third-party app to read them - adding another step to the already clunky process. But the novelty quickly wore off, with most marketers calling for the official Death of QR codes.
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